7 shortlisted Andy Awards campaigns that flipped the perspective
Deep dive on Andy Award 2023 shortlisted campaigns.
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Who doesn't love a good song? From reimagining pop hits to turning love songs into protest anthems, brands are getting more creative in using music to capture attention and evoke emotion. This article dives into seven innovative ways brands use songs to amplify their campaigns.
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How Brands Use Creative Excuses To Drive Engagement And Trust
Consumers today are more critical and discerning than ever, often holding brands accountable for every action or inaction. But what if the power of an apology or excuse could be flipped on its head to capture attention and engagement?
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When Your Audience Doesn't Care, Become Interesting. Here's How.
Let’s face it: most people don’t care about advertising. As Dave Trott, one of advertising’s Hall of Famers, reminds us, advertising ranks somewhere between washing the dishes and taking out the trash in terms of importance in people’s lives. It's not because people dislike