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From Anthems to Earworms: Creative Ways Brands Use Songs in Advertising

From Anthems to Earworms: Creative Ways Brands Use Songs in Advertising

Who doesn't love a good song? From reimagining pop hits to turning love songs into protest anthems, brands are getting more creative in using music to capture attention and evoke emotion. This article dives into seven innovative ways brands use songs to amplify their campaigns. 1. Tap into

How Brands Use Creative Excuses To Drive Engagement And Trust

How Brands Use Creative Excuses To Drive Engagement And Trust

8 Creative Health Test Campaigns That Make Checkups Fun

8 Creative Health Test Campaigns That Make Checkups Fun

When Your Audience Doesn't Care, Become Interesting. Here's How.

When Your Audience Doesn't Care, Become Interesting. Here's How.

Unite Your Target Audience with This Killer Creative Tactic

Unite Your Target Audience with This Killer Creative Tactic

Best Ad Campaigns Leveraging Art Masterpieces

Best Ad Campaigns Leveraging Art Masterpieces

The World's Most Successful Campaign Tactic: Footballer Trojan Horse Provocations

The World's Most Successful Campaign Tactic: Footballer Trojan Horse Provocations

EMOTION

From Anthems to Earworms: Creative Ways Brands Use Songs in Advertising

From Anthems to Earworms: Creative Ways Brands Use Songs in Advertising

Who doesn't love a good song? From reimagining pop hits to turning love songs into protest anthems, brands are getting more creative in using music to capture attention and evoke emotion. This article dives into seven innovative ways brands use songs to amplify their campaigns. 1. Tap into

When Your Audience Doesn't Care, Become Interesting. Here's How.

When Your Audience Doesn't Care, Become Interesting. Here's How.

Unite Your Target Audience with This Killer Creative Tactic

Unite Your Target Audience with This Killer Creative Tactic

How Ogilvy Masters The Art Of Trojan Horse Seduction In Advertising

How Ogilvy Masters The Art Of Trojan Horse Seduction In Advertising

7 Different Ways to Create the Perfect Parody Campaign

7 Different Ways to Create the Perfect Parody Campaign

Godfreys gets emotional to give us that clean room vibe plus...4 more campaigns that tap into how the product makes us feel.

Godfreys gets emotional to give us that clean room vibe plus...4 more campaigns that tap into how the product makes us feel.

Ryan Reynolds is definitely no pumpkin spice fan plus...5 more campaigns that challenge trending culture.

Ryan Reynolds is definitely no pumpkin spice fan plus...5 more campaigns that challenge trending culture.

CREATIVE THINKING

From Anthems to Earworms: Creative Ways Brands Use Songs in Advertising

From Anthems to Earworms: Creative Ways Brands Use Songs in Advertising

Who doesn't love a good song? From reimagining pop hits to turning love songs into protest anthems, brands are getting more creative in using music to capture attention and evoke emotion. This article dives into seven innovative ways brands use songs to amplify their campaigns. 1. Tap into

How Brands Use Creative Excuses To Drive Engagement And Trust

How Brands Use Creative Excuses To Drive Engagement And Trust

When Your Audience Doesn't Care, Become Interesting. Here's How.

When Your Audience Doesn't Care, Become Interesting. Here's How.

Unite Your Target Audience with This Killer Creative Tactic

Unite Your Target Audience with This Killer Creative Tactic

The World's Most Successful Campaign Tactic: Footballer Trojan Horse Provocations

The World's Most Successful Campaign Tactic: Footballer Trojan Horse Provocations

How To Be An Expert In Very Smart Dumb Thinking

How To Be An Expert In Very Smart Dumb Thinking

How To Tell The Truth In Advertising (It's Harder Than You Think!)

How To Tell The Truth In Advertising (It's Harder Than You Think!)

COLLECTIONS

50+ ASMR Campaigns to get you feeling tingly.

50+ ASMR Campaigns to get you feeling tingly.

In this collection, there are 18 awarded and shortlisted campaigns, such as the below: And 8 that achieved over 20 % in sales-impact-related KPIs or gained over $1m in earned media, including these: To view the entire collection for free (and all the other collections on this site), simply subscribe to

60+ impactful B2B Campaigns that achieved sales impact and earned media attention.

60+ impactful B2B Campaigns that achieved sales impact and earned media attention.

100+ Campaigns that made a big impact on tiny budgets

100+ Campaigns that made a big impact on tiny budgets

40+ Ad Song Campaigns that won more Gold than Fort Knox.

40+ Ad Song Campaigns that won more Gold than Fort Knox.

40+ Fast Food Campaigns that won more Gold than Fort Knox.

40+ Fast Food Campaigns that won more Gold than Fort Knox.

40+ Fashion & Beauty Campaigns that won more Gold than Fort Knox.

40+ Fashion & Beauty Campaigns that won more Gold than Fort Knox.

Donations & Petitions Campaign Collection: 100+ awarded campaigns that crushed fundraising and signature targets.

Donations & Petitions Campaign Collection: 100+ awarded campaigns that crushed fundraising and signature targets.

TRENDS

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2024 Creative Trends: Are You Ready to Embrace What's Next?

Balancing Creativity and Business Goals: 3 Critical Questions for Marketers in 2024

2024 Creative Trends: Key Insights and Opportunities

The Shifting Landscape of Creative Advertising: Trends to Watch and Trends to Forget

PERSPECTIVES

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Unite Your Target Audience with This Killer Creative Tactic

How To Tell The Truth In Advertising (It's Harder Than You Think!)

BEST ADS

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8 Creative Health Test Campaigns That Make Checkups Fun

Best Ad Campaigns Leveraging Art Masterpieces