Godfreys gets emotional to give us that clean room vibe plus...4 more campaigns that tap into how the product makes us feel.
A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.
How does cleaning your house make you feel? Straying away from category norms of selling product benefits, Godfrey's and its agency partner Thinkerbell decided to tackle this and show us with a campaign that's 100% emotion.
The work positions Godfreys as the cleaning retailer that facilitates that euphoric post-cleaning feeling when you can around your home and savour the fact that everything is beautifully, wonderfully clean. Something, I think we can all relate to!
Here are six more campaigns that tap into feelings in either fun or emotionally powerful ways.
It's A Feeling | Dulux Heritage | Ogilvy UK | 2023
Reimagine paint ads to describe how the colour makes someone feel rather than what it looks like.
Why Stumble When You Can Soar? | Virgin Media | VCCP London | 2023
Reveal a goat that soars through the sky instead of climbing cliffs to elicit the feeling of incredible freedom that having fast wi-fi gives you.
Give a Flybuys. Take More | Flybuys | CHE Proximity | 2021
Embrace how cool it makes you feel to celebrate the Flybuy points you can collect and the things you can do with them.
I Feel Epic | Money Supermarket | Mother London | 2018
Reveal an action man in the middle of a mission who launches into an epic dance routine with his buddies to demonstrate how epic he feels given the great deals he's bagged himself on MoneySupermarket.
You Are Alive. Do You Remember? | Hornbach | Heimat | 2016
Reveal a naked man rolling down a hilling grappling with the grass and tumbling over pebbles in joyous abandon to elicit the feeling of freedom that doing DIY gives you.
And finally...one of the most emotionally powerful campaigns of the past twenty years. A real Hall of Famer.
Weigh This | Weight Watchers | 360i | 2015
Turn the dreaded cold metric behind women weighing themselves into an emotionally positive one by asking them to choose accomplishments they wanted to weigh about themselves instead.
