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George Webster

The Big 5 Weekly Roundup

The Big 5 Weekly Roundup

This week we have curated creative thinking around copycats, turning the unused into the useful, the latest innovative ways to order, flipped perspectives, and campaigns that dismay an antagonist. Enjoy. Endorse McDonald's 'rivals' to promote Heinz pickle ketchup plus...6 more campaigns using or dealing with

Endorse McDonald's 'rivals' to promote Heinz pickle ketchup plus...6 more campaigns using or dealing with copycats.

Endorse McDonald's 'rivals' to promote Heinz pickle ketchup plus...6 more campaigns using or dealing with copycats.

Dealing with copycats can be a soul-destroying nightmare but as the campaign examples below show, sometimes with a bit of creative thinking, you can have some fun with them too. Brave brands can embrace copycats and help them 'fake your brand' better, others can encourage copycats with rewards

Turn wasted space into a mobility service during driving lessons plus..5 more campaigns that turn the unused into useful.

Turn wasted space into a mobility service during driving lessons plus..5 more campaigns that turn the unused into useful.

Turning the 'unused into the useful' is a fun tactic to keep in your thought locker. The trick is to think broadly. Whether it be unused space, food, advice, business perks, or storefront media – there are 'unused opportunities' galore to be grabbed by a smart idea

Turn movies into a McDonald's menu plus...5 more innovative ways to order.

Turn movies into a McDonald's menu plus...5 more innovative ways to order.

Fast food ordering is going through a period of rapid transformation fuelled by technology and the desire to meet the customer at the first point of contact. From McDonald's turning movies into menus, converting billboards into digital food trucks to KFC rolling out a rain menu to Burger

No silence please when it comes to talking about mental health plus...5 more campaigns that flip the perspective.

No silence please when it comes to talking about mental health plus...5 more campaigns that flip the perspective.

Let’s face it, most advertising is safe and boring and doesn’t change consumer behaviour because it has been shaped around a familiar perspective that is easy to ignore. In contrast, campaigns that find a way to flip the perspective are unusual. They stand out. They're interesting

Pedigree & Brizza create an inedible flip flop plus...5 more campaigns that dismay an antagonist.

Pedigree & Brizza create an inedible flip flop plus...5 more campaigns that dismay an antagonist.

Sometimes putting people off can be a great way to communicate the benefits of your product or in the case of Inedible Flip Flops help save the lives of valued pets. Here are a bunch of campaigns that all in some way deliberately deterred an audience group - be it

The Big 5 Weekly Roundup

The Big 5 Weekly Roundup

This week we have curated creative thinking around unsung heroes, turning problems into positives, peeking behind the scenes, role reversals, and relationship break-ups. Quite the smorgasbord! Enjoy. Great public servants get their own hero figurines plus...five more unsung hero campaigns. Otrivin turns pollution into pencils...plus five more campaigns