Crocs and Levi's team up for a jean-ious way to recycle old denim plus...4 more cool circular economy campaigns.
A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.
PROT, the creative force behind the Japanese brand PROLETA RE ART, has a reputation for repurposing diverse leftover fabrics, incorporating unique tapestries and textures to bring new dimensions to conventional items. In the design label's latest endeavor, PROT has teamed up with Levi’s and Crocs to craft an exclusive seriously funky collection of shoes and shoe bags, making use of surplus denim materials accumulated at Levi's headquarters over time.
These creations not only recycle fabric they show that a brand's commitment to being part of the circular economy can be anything but boring.
Plus here are four more circular economy campaigns...
Urban Miner | Elkjøp Nordic | Nord DDB | 2022
Give customers in-game currency in return for unwanted electronics.
Litter & Glamour | McDonald's | TBWA\Neboko | 2022
Encourage McDonald's customers to throw their worthless rubbish into a golden bin to have a chance to win unique McDonald's jewellery made from litter.
Piñatex | Dole + Ananas Anam | L&C New York | 2021
Turn wasted pineapple leaves into a vegan, cruelty-free and sustainable leather alternative.
IKEA Scrapsbook | IKEA | Rethink | 2021
Challenge folks not to throw away food by providing a cookbook for their scraps.