Uber Eats wonders what would happen if you could order anything...plus 6 more campaigns that play on consequences.
A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.
The brief for this latest Uber Eats campaign was to develop a culturally resonant brand campaign to demonstrate you can now get so much more than takeaway food on the app. The commercials deliver in spades by leaning into the benefit and asking: what if you actually could order anything on the app? The 40+ creative executions all show the disastrous 'real-life' consequences of being able to do so. This anchors the true brand benefit and thus cleverly reminds Australians that what Uber Eats does offer, is almost certainly enough. Lovely stuff.
Consequences of going beyond brand benefit: Reveal what would happen if you could order anything from Uber Eats.
Not Everything Makes The Cut | Amazon Alexa | Lucky Generals | 2019
Unintended consequences of a product in development (the hero in training moment in movies): Show the unintended disastrous consequences caused by using Alexa in scenarios it should stay away from - unlike with microwaves where it's ace!
Follow The Frog | Rainforest Alliance | 2012
Disastrous consequences of ignoring brand: Reveal you don't have to suffer the disastrous consequences of trying to save the Amazon Rainforest yourself….just buy Rainforest Certified products instead
I Never Read The Economist | The Economist | 1990s
Disastrous consequences of ignoring brand: Reveal the deadly career consequences of not reading The Economist.
Bugger | Toyata Hillux | Saatchi & Saatchi | 1990s
Unintended consequences of the brand benefit: Show the unintended disastrous accidents caused by the farmer unused to the incredible power of his new Toyota.
Dressed To Kill | Wallis | BBH | 1990s
Unintended consequences of the brand benefit: Show the deadly accidents caused by passers-by who turn their heads to admire women dressed in Wallis
Unintended customer behaviour consequences: Give people a 'fake' apology to show that Three customers will be sending annoying pics from abroad as an unintended consequence of Three's great offer
