Ryan Reynolds is definitely no pumpkin spice fan plus...5 more campaigns that challenge trending culture.
A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.
It's pumpkin spice fever over in America with more brands piling in the join the fad that Starbucks kicked off decades ago. But one man and one brand will certainly not be jumping on the bandwagon.
Ryan Reynolds makes it crystal clear - with a few f-bombs thrown in for good measure - that he couldn't give a shit about Pumpkin Spice week. Instead, he casually mixes himself a classy Negroni with Aviator Gin of course and informs us it's Negroni Week instead.
Ryan Reynolds makes it crystal clear - with a few f-bombs thrown in for good measure - that he couldn't give a shit about Pumpkin Spice week. Instead, he casually mixes himself a classy Negroni with Aviator Gin of course, and informs us its Negroni Week instead.
Here are five less rude but equally powerful campaigns that challenge (or pick a fight with) trending culture and call us out to do something else instead.
React For Real | Red Cross | Wunderman Thompson | 2022
Challenge people who react to unfolding international tragedies with shares and emojis to donate money instead so they can make a real difference.
Please Don't Travel Under The Social Influence | Tourism New Zealand | Yarn | 2021
Challenge New Zealanders to explore more of their country by asking them to stop travelling under the “social influence”.
Time For A Run | Nike | Wieden + Kennedy | 2017
Challenge people caught up in lazy screen addiction behaviour to get moving instead.
KFC Clean Eating Burger | KFC | BBH | 2017
Turn clean eating trends into a source of fun KFC burger fans can unite around.
More Than A Costume | Doctors Of The World | Publicis | 2014
Challenge American partygoers not to wear an Ebola costume for Halloween and donate money to buy one for doctors in Africa instead.
