Bumble becomes 'Bumble Airlines' for a day to promote summer love plus...6 more clever airport-inspired media campaigns.
A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.
Inspired by research that revealed that most Brits would like to engage in a holiday romance when travelling, Bumble, the online dating app, rebranded as Bumble Airlines for 24 hours taking over a live-feed billboard at Stansted Airport in August.
The fun experiential campaign replaced departure and arrival locations with a long list of fun romantically charged scenarios, such as: “Not giving them your number because it’s more fun that way”, “Thinking their accent is the cutest thing you’ve ever heard” or even “Your legs interlaced with theirs on salty, sandy sheets”.
Plus, here are 6 more...
Luggage | Corsair | Australie-Gad | 2023
Turn suitcases on competitors’ luggage carousels into billboards.
The Best Trips Start Here | Heathrow Airport | St. Lukes | 2023
Turn the paths of skiers on a mountain into flight paths to ski destinations
Anne De Gaulle Airport
Rename Charles De Gaulle Airport after the general's much-loved daughter for a week to raise awareness about supporting people with disabilities.
Keep Your Trip On Track | UP Express | Rethink | 2021
Turn people late for their flights into an ad for an airport train service
Delayed Entertainment Billboard | Canal+ | Havas | 2020
Turn flight delays into an opportunity to watch Canal+ content that matches the time the passenger is expected to wait.
Parallel Reality Flight Information | Delta Airlines | Misapplied Sciences | 2020
Reimagine flight information screens to give personalised information to every traveller.