Marc Jacobs iconic Tote Bag squeezes into New York plus...six more classic bag campaigns.
A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.
Marc Jacobs partnered with Los Angeles-based design studio Playlab Inc to bring The Tote Bag gigantically to life by squeezing it perfectly between a couple of buildings in a typical New York City neighborhood.
Viewed at a creative level it's certainly a magnificent piece of highly Instagrammable street art and its street-cred credentials soared even higher when - before being deflated - the bag was transformed with some graffiti by the artist Shaun Crawford.
On a slightly sour note - the stunt did come in for some flak from the green lobby who criticized the enormous quantity of plastic needed to produce a simple advertisement.
Plus here are six more wildly different bag stunts and campaigns:
Frakta Bag Oxford Street | IKEA | 2023
Ikea recently in the summer unveiled a 128ft by 62ft version of its iconic blue Frakta carrier bag covering the scaffolding as part of a stunt to announce the opening of its new Oxford Street store in London.
Embarrassing Plastic Bags | East West Market | Rethink | 2020
Punish shoppers who forget to bring in their reusable bag by giving them an embarrassing one instead- a reason they will never forget!
World's Toughest Bags | Glad Bags | FCB | 2018
Embrace the worst baggage control airports in America to demonstrate how tough Glad trash bags are.
Unforgettable Bag | Tesco | Grey Malaysia | 2018
Give shoppers a discount when they reuse their shopping bags to reduce plastic waste.
Safety Bags | Tesco | Cheil | 2017
Reimagine a plastic bag to contain chemicals to destroy harmful pesticides on fruit and veg.
Behind The Leather | PETA | Ogilvy | 2017
Reveal the suffering of exotic animals by turning the inside of luxurious seductive leather bags (and other products) into animal flesh.
