Lego releases its Braille Bricks for general sale plus...5 more braille inspired inclusive products.
A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.
Learning should be fun and inclusive. That's Lego's aim, to encourage learning through play for all kids. That's why it's great news that the company has now made its Braille Bricks, available for purchase by the wider public in English and French. The bricks are designed to help blind children, or people who have difficulty seeing, learn to read letters and numbers by touch.
Here are five more braille inspired products and campaigns:
Meme + Braille | Skol | TBWA\ | 2022
Create the first meme museum for the blind and visually impaired to create an inclusive platform for digital humour.
Uno Braille | Mattel | 2020
Create a braille version of this globally popular card game with braille on every card to drive inclusion and allow everyone to join the game.
Touchable Ink | Thailand Association for the Blind + Samsung | Wunderman Thompson | 2016
Create a tactile ink that enables standard printers to print in braille to improve the ability of visually impaired people to read printed items (and humanize a rather distant tech brand at the same time).
Braille Bricks | Dorina Nowill Foundation For the Blind | Lew’Lara\TBWA | 2016
Create Lego-style building bricks that include the Braille alphabet’s six-dot configuration as a way of using play to teach sight-impaired children how to read. (An early inspiration for Lego).
Wimpy Braille | Wimpy | Metropolitan/Republic | 2012
Create Braille burger buns with readable messages spelled out in seeds.
