Taco Bell has an insultingly good offer to announce plus...4 more campaigns that spin crude wordplay to positive effect.

Fast food chain Taco Bell is celebrating “Taco Tuesday” in the UK by putting a positive spin on a common slur on a billboard. The tongue-in-cheek OOH and social campaign is designed to stop us in our tracks, and only in the fine print do we find out why it seems like we’re being insulted on a billboard. Or rather, we quickly discover the campaign's intent! For £2, customers can treat themselves for a taco and a soft drink every Tuesday. And, in a time of economic crisis, two quid for a meal is an absolute steal. And there's nothing insulting about that.

And here are four more...

About Flushing Time | Fluus | Mother | 2023

Proudly reveal Fluus’ mission to stop the blockages in pipes, microplastics in waterways, and permanent waste caused by period products with the use of the direct fruity strapline, #AboutFlushingTime.

Jeremy Clarkson is a F***er | Clarkson's Farm TV Series | Amazon Prime | 2022

Playing on the polarising nature of Jeremy Clarkson, the agency behind this campaign to launch his new Amazon TV series called him the f-word on billboards across the UK, Netherlands, and the Nordics. And only when the public’s curiosity peaked, was the reveal made on a new set of billboards that revealed he had, in fact, become a 'Farmer'. This set of billboards showed him resplendent in a flat cap next to a sheep.

DTF | OK Cupid | Wieden+Kennedy | 2018

Reclaim a negative dirty acronym into a rallying cry for the possibilities of online dating.

Ship My Pants |Kmart | FCB | 2015

Embrace a vulgar play on words to create a funny (viral) ad that reinforces K-Mart's new (at the time) online sales features.