Uber goes hand-crafted to promote its new booking service plus...4 more origami-inspired campaigns.

Uber has unveiled a hand-crafted campaign to introduce its new "Uber Reserve" pre-booking service, which allows customers to schedule rides up to 30 days in advance.

The elegant, calm, and unobtrusive campaign, devised by Mother, features event and travel tickets transformed into origami Uber cars, positioning Uber Reserve as the go-to for planned event travel. This highlights Uber's evolution, accommodating both impromptu and scheduled rides, fulfilling their promise of "You Go Anywhere." Set to launch in the UK, the campaign will be showcased on outdoor, social, and digital platforms.

Plus 4 more origami-inspired campaigns:

Endangered Origami | Nasu Animal Kingdom | Dentsu | 2022

This zoo used origami to teach children about animal extinction and bring the message to life with a little help from AR..

Fold Me Wrapper | KitKat | 2019

Raise awareness of environmentally conscious packaging by creating KitKat wrappers in fun Origami paper.

Surgeon Tryouts |Kurashiki Central Hospital | TBWA\Hakuhodo | 2016

Disrupt the heavily text-based recruitment process for medics in Japan with a campaign that focuses on hands-on surgical practice using origami cranes, sushi, and microscopic insects to test the precision and dexterity of students.

Origami Crane | Wrigley's Extra Gum | Energy BBDO | 2013

This emotional campaign tugs the heartstrings and tells the story of a father who makes cranes out of his gum wrappers and gives them to his daughter. The ad fast forwards many years and closes with a wonderful reveal combined with a voiceover saying, ‘Sometimes the little things last the longest’.

Where Books Come To Life | New Zealand Book Council | Colenso BBDO | 2010

The New Zealand Book Council unleashes the power of the written word in this short film promoting the nation's literature that uses origami created by the pages of a famous book to remind us of the power of books to fuel our imaginations.