Beavertown offers sun cream in beer gardens plus...7 more differing types of stunt products activations.

Oil Your Neck | Beavertown | 2023

According to a survey, conducted by Beavertown Brewery,  only 18% of Brits bother to cream themselves before rushing out to enjoy a drink or two in the sun. A foolhardy habit that places their face, neck, and shoulders at risk of sunburn.  

To address this issue, Beavertown has created its own range of factor 50 sunscreen and is distributing free sachets across beer gardens throughout the country. This is a great example of a brand solving an unintended pain point of consumers enjoying their product!

Here are 7 more stunt activations used to highlight a problem or a benefit in an experiential manner.

Pollution Capture Pencils | Otrivin | Wunderman Thompson | 2023

Turn pollution into non-toxic pencils for kids in Bengaluru to draw attention to toxic air in classrooms.

Human Candles | DR / P3 | Uncle Grey | 2023

Turn burnout from a diagnosis into reality with human-sized candles to mark mental health being taught in schools

Cards Of Qatar | Blankspot | Forsman & Bodenfors | 2022

Turn football cards into a way to reveal the shocking stories of migrant workers

Cutie Polluties | Liquid Death | Callen | 2021

Flip the idea of a cute cuddly toy advert by featuring ocean animal plushies mutilated by plastic.

Coffee Stamp | Nescafe | Publicis Colombia | 2020

Give travellers on International Coffee Day a passport stamp made from coffee ink so that they could have the aroma of Colombian coffee on their passports forever.

Palessi | Payless | 2018

Disguise high-street shoes as high-end ones in the launch of a fake boutique store that influencers are invited to.

The Ticket Shoe | BVG x Adidas | Jung Von Matt

Partner with Adidas a brand that appeals to teenagers - the audience BVG wants to attract - and create a Ticket Shoe that can be used as a travel ticket.