Holy Guacamole embraces the rituals of a more famous Colombian export plus...four more ways to leverage trending culture.
A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.
Guacamole brand Holy Moly subverts drug culture and language with this playful campaign that positions the product as ‘Colombia’s Purest Export’. Launched with a couple ‘rough-cut’ videos that feature a mock police raid on some ‘guac dealers’ – who we later see offering samples of ‘Colombia’s purest export’ to unsuspecting members of the public.
Supporting this video messaging, fly posters and QR codes will be set up around sampling and out-of-home sites to invite people to WhatsApp Holy Moly with their geolocation in order to receive guacamole and tortilla chips straight to their picnic.
Plus four more campaigns that leverage trending culture for better or worse...
The Unwanted Film Festival | Canadian Centre for Child Protection | No Fixed Address | 2022
Embrace the world of film festivals to create the most unwanted one ever featuring 80 million+ child pornography videos.
The Isolated Cinema | Göteborg Film Festival | Stendahls | 2021
Embrace lockdown and isolation to create the most isolated and exclusive film festival in the world.
Nature's Closing Down Sale | Born Free Foundation | Engine Group | 2021
Parody the world of Black Friday sales bargains to highlight the reductions in wild animal numbers.
Bookbook | IKEA Catalogue | Saatchi & Saatchi | 2014
Embrace the world of exciting smart tech to shift the perception of the Ikea Catalogue as dull.