Tinder shows that words are the real work of art plus...5 more campaigns leveraging artistic masterpieces.
A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.
Adding depth to a Tinder bio can make all the difference for daters when sparking their next connection. With that insight in mind, Tinder has taken six iconic paintings including Leonardo Da Vinci’s Mona Lisa and Johannes Vermeer’s Girl with the Pearl Earring, and given them each a masterpiece profile complete with a bespoke bio. Each bio is optimised along Tinder guidelines for best practice demonstrating that the real work of art on the world's most popular dating site is not another perfect selfie but...your bio.
Bio Masterpieces | Tinder | 2023
Plus 5 more campaigns that leverage artistic masterpieces including two more campaigns featuring Mona Lisa! She's one popular lady.
Get Out There | Easyjet | VCCP London | 2023
Turn famous art pieces going on holiday into a way to encourage people to break free from everyday life.
The Artois Probability | Stella Artois | GUT | 2023
Turn an algorithm into a way to decide if the liquid in old paintings might be the liquid gold of Stella Artois.
Reassuring Your New Home | Dulux | Mediacom | 2021
Turn the world’s most famous paintings into Dulux masterpieces to highlight its anti-allergen properties for kids' bedrooms.
Go For The Extraordinaire - Mona Lisa | Perrier | Rosapark | 2019
Reimagine Mona Lisa escaping from her imprisonment in the Louvre to do what all young Gen Z escapees do, leap around and have a good time; refreshed with a Perrier, of course.
Portraits Completed | Kiwi Shoe Polish | Ogilvy | 2018
Reimagine famous masterpieces in their entirety to provide a unique platform for Kiwi Shoes.