EMOTION

Pete & Gerry's show us that you don't need to get chased by an ostrich to get fresh eggs plus... 6 more brands that use the same creative structure.

A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.

The 'You don't have to...' framework is the gift that keeps on giving when it comes to creating attention-grabbing ads that have the potential to dramatize the product benefit and be laugh-out-loud funny. The latest brand to leverage the framework is egg brand Pete & Gerry's that partners with more than 180 small family farms across America.

The brand's Pasture-Raised Eggs hit the market earlier this year, offering high-quality, delicious eggs from hens raised to Certified Humane Pasture-Raised welfare standards, which guarantee that each hen enjoys at least 108 square feet of lush pastures with room to roam, forage, and explore under sunny skies.

To communicate this brand benefit they've launched a series of commercials titled "(Almost) The Wildest Eggs You Can Get." which essentially points out that you don't have to go to great lengths - like stealing an Ostrich egg in the wild - to get get fresh eggs - you can just buy Pete & Gerry's instead.

Plus here are six more...

Mosquito | Trainline App | Dude | 2023

You don't have to...make your own mosquito repellent to save money when going on holiday, you can just book your next train journey on the Trainline app instead!

You Don't Have To Be Chris Hemsworth To Get Results | Centr | Moontide | 2019

You don't have to...a Hollywood megastar like Chris Hemsworth to get the best fitness workouts, you can just log onto his holistic wellness app instead and you can train, eat and live just like him at the tap of a finger.

Cargo Passenger Class | Flyadeal | 77Media | 2019

You don't have to...fly in the cargo hold to save money on your plane ticket, you can just book your next flight with flyadeal instead!

You Don't Have To Be [x] To Be Green | Clorox | Critical Mass | 2014

The posters say it all!

Follow The Frog | Rainforest Alliance | Wander | 2012

You don't have to...ruin your life by going to the Amazon yourself to save the rainforest, you can just 'Follow The Frog' and buy Rainforest Alliance products instead!