Punk-ass Grandmas rock out to promote Liquid Death's new Iced Teas... plus 4 more ad campaigns featuring Grandmas.
Best Ads of March series with a curated pick of past campaigns that use a similar creative approach in some way.
Liquid Death has brought out a range of iced tea drinks such as Grim Leafer, Armless Palmer and Rest In Peach. Of course, the anarchic brand would hardly promote their new product line quietly and they do not disappoint. Watch a bunch of punk grannies rock out in ludicrous fashion as they rip through some death metal, go skateboarding and shoot fireworks out their backsides. And enjoy some Liquid Death iced tea on the side, of course.
Your Grandma's Energy Drink | Liquid Death
More Grandmas
Here are three more ad campaigns that leveraged the power of grandmas. None are quite as loud as Liquid Death’s bad-ass campaign, but all are whip-smart and effective in their own way.
Grandma Hackers | Stofa
Despite most Danes falling victim to hacking, few take their cyber security seriously. That’s why to promote a new Safe Surf program, Stofa revealed the absurd consequences of ignoring this issue. To do that they taught grandmas, the group of people with the least tech knowledge, how to hack! And within 10 hours, 4 out of 6 had hacked their grandkid's accounts and taken over their screens! Point made, attention grabbed, job done.
Did you win the lottery | French Lottery | BETC
Grandma hides a big secret in this fun French Lottery campaign.
Let Grandma rest in peace | Zonajobs
Challenge Argentinians to stop using a classic excuse to avoid going to a job they dislike and instead use job search website Zonajobs to find a job they do like
