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CREATIVE THINKING

How Ogilvy Masters The Art Of Trojan Horse Seduction In Advertising

How Ogilvy Masters The Art Of Trojan Horse Seduction In Advertising

Ogilvy is renowned for its innovative advertising strategies, but one tactic stands out as a hallmark of its approach: Trojan Horse Seduction. This method involves subtly drawing in the audience with an appealing, familiar message or concept and then revealing a more profound, often surprising truth that shifts perceptions and

7 Different Ways to Create the Perfect Parody Campaign

7 Different Ways to Create the Perfect Parody Campaign

In a world where consumers are bombarded with thousands of ads daily, it takes something special to stand out. One of the most effective strategies is the use of parody campaigns. Using humour, satire, and cultural references, brands can capture attention, generate engagement, and even provide thought-provoking social commentary. Here

14 Innovative Ways to Reframe a Marketing Challenge

14 Innovative Ways to Reframe a Marketing Challenge

In advertising, creativity often means approaching a problem from an entirely new angle. Reframing a marketing challenge can lead to groundbreaking campaigns that capture attention and drive results. This approach isn't just about clever ad concepts; it's a powerful strategic tool that can transform marketing strategies.

6 Shortlisted Andy Award Campaigns that identified and leveraged a pivotal moment of truth

6 Shortlisted Andy Award Campaigns that identified and leveraged a pivotal moment of truth

4 shortlisted Andy Awards
campaigns that focused on consequences

4 shortlisted Andy Awards campaigns that focused on consequences

5 shortlisted Andy Awards campaigns that hacked their rivals

5 shortlisted Andy Awards campaigns that hacked their rivals

7 shortlisted Andy Awards campaigns that flipped the perspective

7 shortlisted Andy Awards campaigns that flipped the perspective