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George Webster

Corona removes its bottles from scenic print ads plus...4 more campaigns that use strategic omission.

Corona removes its bottles from scenic print ads plus...4 more campaigns that use strategic omission.

Omission is a popular and often highly effective advertising tactic. It can be done visually through the omission of a product or protagonist and it can be done via wordplay through the clever removal of words. Often the effect is to create an impactful metaphor, other times it is simply

The Big 5 Weekly Roundup

The Big 5 Weekly Roundup

This week we have curated creative thinking around spelling mistakes, media metaphors, hidden messages, TV show parodies, and erh...ridiculous stunt clothing campaigns. So, nothing too niche then! Enjoy. Cereal brand Jimmy Dean creates a misspelled ads competition plus...4 more campaigns that leverage misspelling to drive home their message

Cereal brand Jimmy Dean creates a misspelled ads competition plus...4 more campaigns that leverage misspelling to drive home their message.

Advertising is a favourite target for grammar aficionados, but there's often a strategic reason for terrible spelling or incorrect-sounding grammar in ads.

The Lane Change Song encourages drivers not to change lanes plus...5 more creative media metaphor campaigns

The Lane Change Song encourages drivers not to change lanes plus...5 more creative media metaphor campaigns

Metaphors appeal to our imagination by turning the familiar into something extraordinary and engaging. While visual metaphors - along with similes, analogies, and visual minimalism - are the types most used in print ads and the ones most celebrated by industry professionals, there are many other metaphors worthy of review.

'Inside Jobs' wins big with trojan horse campaign targeting mechanics...plus 5 more campaigns that creatively use hidden messages.

'Inside Jobs' wins big with trojan horse campaign targeting mechanics...plus 5 more campaigns that creatively use hidden messages.

Inside Jobs, a trojan horse campaign for Volkswagen that printed job ads on car parts requiring maintenance has deservedly won big at several major award shows in 2023.

Survive the great outdoors with the Ford Bronco plus...4 more campaigns that parody TV shows and characters.

Survive the great outdoors with the Ford Bronco plus...4 more campaigns that parody TV shows and characters.

According to well-informed sources, humour in advertising is in freefall with most blame being pinned on po-faced purpose-driven campaigns and the message-orientated style of online ads. Such well-informed sources invariably go on to point out through a deluge of dull statistics that this is a disaster because humour is the

Sweat Stained Clothing from LGN plus...5 more ridiculous clothing range campaigns.

Sweat Stained Clothing from LGN plus...5 more ridiculous clothing range campaigns.

Creating ridiculous stunt clothing is often a way for brands to break category norms to stand out from their rivals. Distinct selling points that could be lost using traditional advertising can be magnified in a unique and memorable way if a clothing range is created to communicate a problem they