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George Webster

Deep fake Keanu Reaves fights back against scammers plus...4 more deep fake campaigns.

Deep fake Keanu Reaves fights back against scammers plus...4 more deep fake campaigns.

The algorithms used to create deepfakes pose a major challenge for society for many years to come. But let’s not get too gloomy about it, just yet. As we know, where there is a new technology to exploit both scammers and smart creatives will be all over it! Let’

Gamers' mums crash their kids' livestreams to talk probiotics plus...five more campaigns featuring mums and other family members.

Gamers' mums crash their kids' livestreams to talk probiotics plus...five more campaigns featuring mums and other family members.

It's a well-worn adage that motherhood is the most challenging job in the world, and every Mother's Day a gazillion brands try to creatively outdo each other to appeal to this most hardworking of demographics. But while one of the campaigns below celebrates motherhood warts and

Reveal the smell of death and four more hard-hitting drug-driving campaigns.

Reveal the smell of death and four more hard-hitting drug-driving campaigns.

With driving under the influence of drugs on the rise in many countries, it's clear more campaigning needs to be done to curb this dangerous trend. Here are a bunch of smart campaigns aiming to do just that starting with this one recently launched by Fred & Faris.

Chloe Fineman cries ugly in 90s video but still looks amazing thanks to Maybelline and...five more campaigns that mine nostalgia

Chloe Fineman cries ugly in 90s video but still looks amazing thanks to Maybelline and...five more campaigns that mine nostalgia

Best trending ads series plus a curated pick of past campaigns that use a similar approach in some way.

The Big 5 Weekly Roundup

The Big 5 Weekly Roundup

This week we have curated creative thinking around using deceased protagonists, ad agency campaigns, odd collaborations, turning the urban jungle to your advantage, and campaigns that slam dunk it when it comes to apologising. A campaign for black maternal health brings back the voice of a mother…plus 7 more

A campaign for black maternal health brings back the voice of a mother…plus 7 more campaigns that use protagonists from 'beyond the grave'.

A campaign for black maternal health brings back the voice of a mother…plus 7 more campaigns that use protagonists from 'beyond the grave'.

Who can forget the spirit of Obe Wan providing Luke with timely advice at pivotal moments in his quest to save the universe from the dark side? Finding ways to elevate the voices of those no longer with us can be a powerful way to gain your target audiences attention

4 smart agency and award ads (and one manifesto) that showcase their creativity.

4 smart agency and award ads (and one manifesto) that showcase their creativity.

Ad agencies and award shows face a unique challenge when it comes to self-promotion. On one hand, they must showcase their creativity, strategic thinking, and ability to solve client problems in a memorable and impactful way. On the other hand, they must avoid the pitfalls of self-aggrandizement and clichéd “manifestos”