The Big 5 Weekly Roundup

This week we have curated creative thinking around Cannes 2023 category winners, blood donations, and the advantages of being tiny.  Enjoy!

Adidas wins Cannes Direct with 321 runner plus...4 more brilliant running-inspired campaigns.

Apple TV & EA Sports win Best Activation Cannes plus...4 more Fifa in-game campaign belters.

Partners Life wins Health & Wellness Cannes plus...4 more campaigns that become 'part of the entertainment' to get their message across.

The NHS encourages us to become donors plus...four more award-winning blood donation campaigns.

Grind highlights its smaller environmental impact with mini billboards plus...4 more campaigns that go tiny.