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George Webster

Orange disguises women's football as men's...plus 6 more campaigns that use bullshit and disguise to brilliantly shift perceptions.

Orange disguises women's football as men's...plus 6 more campaigns that use bullshit and disguise to brilliantly shift perceptions.

A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.

Apple launches latest in 'Relax it's an iPhone' series plus...6 more Apple campaigns that dramatize the product benefit sensationally well.

Apple launches latest in 'Relax it's an iPhone' series plus...6 more Apple campaigns that dramatize the product benefit sensationally well.

A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.

Yorkshire Tea releases club banger plus...6 more epic campaign songs that blew up social media.

Yorkshire Tea releases club banger plus...6 more epic campaign songs that blew up social media.

A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.

The Big 5 Weekly Roundup

The Big 5 Weekly Roundup

A roundup of the week's most interesting campaigns with curated creative thinking examples.

'Eat Them To Defeat Them' campaign drives £100m growth in veg consumption plus...4 more campaigns that brilliantly leverage antagonists.

'Eat Them To Defeat Them' campaign drives £100m growth in veg consumption plus...4 more campaigns that brilliantly leverage antagonists.

A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.

The Big Issue launches big mural to shift perceptions of vendors plus...4 more creative street art inspired campaigns.

The Big Issue launches big mural to shift perceptions of vendors plus...4 more creative street art inspired campaigns.

A snapshot look at a trending campaign with a curated pick of past campaigns that use a similar creative approach in some way.

Trainline advises us not to make homemade mosquito repellant to save money plus...5 more brands that use the incredible 'You don't have to...' advertising framework.

Trainline advises us not to make homemade mosquito repellant to save money plus...5 more brands that use the incredible 'You don't have to...' advertising framework.

Mosquito | Trainline App | Dude | 2023 You don't have to...make your own mosquito repellent to save money when going on holiday, you can just book your next train journey on the Trainline app instead! You Don't Have To Be Chris Hemsworth To Get Results | Centr | Moontide