EMOTION

The most important job of advertising is to grab your audience’s attention in the first place. Yet, most of the time, your audience isn’t bothered by what you have to say. That’s when it can pay to disguise your message into something that your audience does find interesting.

Positioning a product as the solution to a human truth is one of the staples of good advertising built around empathy and insight. Such campaigns often leave a memorable impression and can take many forms. One of the most popular being fictionally revealing the consequences of the human truth and

According to well-informed sources, humour in advertising is in freefall with most blame being pinned on po-faced purpose-driven campaigns and the message-orientated style of online ads.  Such well-informed sources invariably go on to point out through a deluge of dull statistics that this is a disaster because humour is the

Let’s face it, most advertising is safe and boring and doesn’t change consumer behaviour because it has been shaped around a familiar perspective that is easy to ignore.  In contrast, campaigns that find a way to flip the perspective are unusual. They stand out. They're interesting

Sometimes putting people off can be a great way to communicate the benefits of your product or in the case of Inedible Flip Flops help save the lives of valued pets. Here are a bunch of campaigns that all in some way deliberately deterred an audience group - be it

Tapping into unsung heroes holds a captivating power as it taps into our innate human desire for authenticity, connection, and recognition. By shining a spotlight on the unsung heroes among us—care workers, crossing wardens, female pioneers, charity workers, soldiers - we unleash the emotional powerhouse of empathy in all