The NHS encourages us to become donors plus...four more award-winning blood donation campaigns.
A snapshot look at a trending campaign with a curated pick of past impactful campaigns that use a similar creative approach in some way.
George Webster
Grind highlights its smaller environmental impact with mini billboards plus...4 more campaigns that go tiny.
In advertising, sometimes it pays to go small. When playing with size, one of the most common approaches is to use the media purchased or the stunt product created as a media metaphor for the brand's benefit. This is the approach of the recently released Grind campaign for
Donations & Petitions Campaign Collection: 100+ awarded campaigns that crushed fundraising and signature targets.
This collection of awarded campaigns links directly to the BITW database. Seventeen campaigns in the collection had a low-to-zero budget while fifteen of them achieved over $1m in earned media.
Schmackos invent a simple test to know if your dog is an imposter plus...4 more slightly more serious tests in disguise.
Justin's provokes restaurant goers to highlight the plight of bees plus...5 more trojan horse provocation campaigns
The most important job of advertising is to grab your audience’s attention in the first place. Yet, most of the time, your audience isn’t bothered by what you have to say. That’s when it can pay to disguise your message into something that your audience does find interesting.
Sure Deodorant goes all in on protection plus...4 more smart campaigns that embrace a higher category.
How do you stand out when your category is awash with competitor brands? Or how do you get consumers to listen when your product benefit isn't riveting? Here are a bunch of classic campaigns including one possible 'Hall of Famer' that crossed the category rubicon to
Listen to the sound of cancer plus...5 more innovative use of audio.
Visual media constantly bombards our senses, with people immersed in their phones as they navigate the streets. However, it's also true that more and more of us are donning headphones at every conceivable opportunity. The rising popularity of podcasts, social audio, voice messaging, and innovative technologies has flipped