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George Webster

Better Packaging Co. urges companies to cut 'the sh*t' and four more creative ocean plastic campaigns.

Better Packaging Co. urges companies to cut 'the sh*t' and four more creative ocean plastic campaigns.

Advertising and PR Campaigns to stop ocean pollution consistently offer examples of some of the most creative thinking in the industry. Here are a bunch of such campaigns starting with this belter from Better Packaging Co.

The Big 5 Weekly Roundup

The Big 5 Weekly Roundup

This week we have curated creative thinking around musicals, human truths, innovative payment schemes, reworked song lyrics, and the use of strategic omission. Enjoy! Impossible Food waxes lyrical about plant-based food plus...4 more big musical campaigns. LG fridges solve fridgegazing plus...four more campaigns built around human truths. Insure

Impossible Food waxes lyrical about plant-based food plus...4 more big musical campaigns.

Impossible Food waxes lyrical about plant-based food plus...4 more big musical campaigns.

It seems more and more brands are dipping their toe into the world of musicals to engage customers, demonstrate product benefits, and generally generate buzz. Skittles 'Broadway The Rainbow' hit the boards for one night with its stinging - tongue firmly in cheek - rebuke to commercialism. Taco

LG fridges solve fridgegazing plus...four more campaigns built around human truths.

LG fridges solve fridgegazing plus...four more campaigns built around human truths.

Positioning a product as the solution to a human truth is one of the staples of good advertising built around empathy and insight. Such campaigns often leave a memorable impression and can take many forms. One of the most popular being fictionally revealing the consequences of the human truth and

Insure now, pay when you're dead plus...four more innovative payment scheme campaigns.

Insure now, pay when you're dead plus...four more innovative payment scheme campaigns.

Brands are continuously seeking novel ways to captivate consumers and build lasting connections. One area where innovation is making significant strides is in the realm of payment schemes. From payment schemes that correlate behaviour to a payment incentive, bridge the physical-digital divide or substitute currency for something more useful/attention-grabbing,

Automotive Campaign Collection: 100+ campaigns that enjoyed huge success.

Automotive Campaign Collection: 100+ campaigns that enjoyed huge success.

This collection of automotive campaigns links directly to the BITW database. Over forty of the campaigns won more gold than is in Fort Knox; twenty gained over $1m in earned media and seventeen achieved over 100% in either sales, test drives, or lead-gen activity.

T-Pain sings 'Buy U a Frosty' plus...4 more smart reworked song lyric campaigns.

T-Pain sings 'Buy U a Frosty' plus...4 more smart reworked song lyric campaigns.

Collaborations between pop stars and brands are nothing new but in recent years, there seems to be a spike in collaborations that take things to a whole new level of creativity. Enter the era of reworked song lyrics to promote anything from a specific product to diversity and inclusion!