The Big 5 Weekly Roundup

This week we have curated creative thinking around musicals, human truths, innovative payment schemes, reworked song lyrics, and the use of strategic omission. Enjoy!

Impossible Food waxes lyrical about plant-based food plus...4 more big musical campaigns.

LG fridges solve fridgegazing plus...four more campaigns built around human truths.

Insure now, pay when you're dead plus...four more innovative payment scheme campaigns.

T-Pain sings 'Buy U a Frosty' plus...4 more smart reworked song lyric campaigns.

Corona removes its bottles from scenic print ads plus...4 more campaigns that use strategic omission.